Guerrilla Campaign C-1

Concept: The idea behind this guerrilla campaign, that cracks and physical damages seen while walking around a city can be fixed by a Band-Aid, plays off of the healing and protective qualities that this brand embodies. The copy, “Full Coverage Protection” followed by “Begin the healing process” addresses the various benefits of Band-Aids, reinforcing the message of this campaign. This guerrilla campaign for Band-Aid would be featured in any city throughout the country.

This crack in the sidewalk mended by a Band-Aid plays with the idea that Band-Aids help to heal all wounds.